Women in the Cannabis Business
The cannabis Industry has been growing at a staggering rate across the world.
As its legalization spreads like wildfire, the canna-business is adapting itself to this new industry. One particularly interesting fact in the new business model, is the sheer amount of women within it.
Consuming cannabis has always been a predominantly male thing, with 13% of its consumers being men and only 7% women. (2017 studies). However, this is about to change.women can now be seen popping up all across the cannabis industry, as advocates, activists, business owners, scientists, or simply consumers.
The law that allows the farmers to cultivate and distribute cannabis, has greatly influenced hemp and hemp-based CBD industries, that include cosmetics, wellness products, fashion, sustainability and also superfoods.
Women came to the business to change our perspective about cannabis and its uses. No more stoner stereotypes, no more judgments. Women came to raise the flag of medicinal use for hemp.